Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.)

Question: Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.)

Options:

  • Launch the app in Latin America, before translations are complete to test the market.
  • Launch first in Latin American markets with more than five million residents.
  • Research specific market culture and productivity tool usage in Latin America.
  • Customize the app’s UX and expand payment methods relevant to Latin America.
  • Research device usage and connectivity within Latin America.

Answer: Research specific market culture and productivity tool usage in Latin America. & Customize the app’s UX and expand payment methods relevant to Latin America. & Research device usage and connectivity within Latin America.

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