Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Q.:¬†Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Options:

  • Maximize clicks
  • Target return on ad spend (tROAS)
  • Target impression share
  • Maximize conversions

Answer: Maximize clicks

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