Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Question: Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Options:

  • Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
  • A video summary of her product line will be automatically generated by the system and placed on YouTube.
  • Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
  • Her ads will appear above and below search results when people search for related keywords.

The correct answer was: Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

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