Question: Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a signiﬁcant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
- Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
- A video summary of her product line will be automatically generated by the system and placed on YouTube.
- Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
- Her ads will appear above and below search results when people search for related keywords.
The correct answer was: Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.