If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Question: If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Options:

  • Customer Match allows you to reach people who have been to your website
  • Customer Match relies on your own data instead of a remarketing tag
  • Customer Match allows you to reach people who haven’t been to your website yet
  • It wouldn’t be a good fit. You have to tag your website to use Customer Match

The correct answer was: Customer Match relies on your own data instead of a remarketing tag

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