How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Q.: How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Options:

  • To identify the most profitable location targeting
  • To allocate budgets that drive incremental conversions
  • To find growth opportunities regarding device targeting
  • To take advantage of seasonal trends throughout the year

Answer: To allocate budgets that drive incremental conversions

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