Question: How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
- It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
- It harnesses best-in-class signals to place ads against the most relevant content.
- It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
Answer: It harnesses best-in-class signals to place ads against the most relevant content.