Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

Question: Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

Options:

  • To engage potential customers who make local intent queries regarding pianos.
  • To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
  • To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.
  • To engage potential customers who make long-tail queries regarding pianos.

Answer: To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.

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