Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

  • Coordinate secondary marketing channels to follow-up.
  • Communicate with the viewer through third-party software.
  • Connect with the viewer through emotion and storytelling.
  • Create a connection by placing a cookie on their device.

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