George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

Question: George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

Options:

  • It’s the total number of times a user has seen an ad before eventually completing a conversion.
  • It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
  • It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
  • It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

Answer: 

  • It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

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