Question: Francis tries to explain to his boss the beneﬁts of using automated bidding. Match these aspects of automated bidding with the beneﬁts they serve.
- Depth of signals used and cross analysis
- Machine learning
- Auction-time bidding
- Time saved
- Integrates a large variety of signals and considers new ones to evaluate user intent (1)
- Algorithmically helps set the appropriate bid for each and every auction (2)
- Tailors bids to each user’s unique context, using relevant signals present at auction time (3)
- Alleviates the strain on marketing resources by automating more manual tasks (4)
The correct answer was: Match the following answer.