Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Question: Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Options:

  • Invest in high-end camera systems to shoot video ad segments.
  • Front-load the story arc by opening the ad with impact and grabbing their attention.
  • Use bright colors and loud noises to capture attention in the first five seconds.
  • Hire a professional writer to craft the scripts for your YouTube campaigns.

Answer: Front-load the story arc by opening the ad with impact and grabbing their attention.

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