Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

  • Edit the video ad to run in under five seconds.
  • Include two different language translations.
  • Make the call-to-action audible and visible.
  • Re-purpose imagery and video assets.

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