Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

Question: Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

Options:

  • Affinity Audiences
  • Dynamic remarketing
  • Demographic targeting
  • Custom Intent audiences

Answer: Dynamic remarketing

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