Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

Question: Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

Options:

  • To give them a call-to-action
  • To place his ads in a customer-centric channel
  • To build brand loyalty
  • To get a customer to make their first purchase

Answer: To build brand loyalty

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