Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

Question: Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

Options:

  • Potential customers who’ve already searched for other, similar pianos.
  • Potential customers who are early in their online search.
  • Potential customers who are ready to buy a piano.
  • Potential customers who’ve already bought pianos from his site.

Answer: Potential customers who are early in their online search.

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