Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Question: Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Options:

  • Decreasing the bid for the ad
  • Including keywords in his ad text
  • Improving the speed of his website
  • Cloning the ad multiple times

The correct answer was: Including keywords in his ad text

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