Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Question: Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Options:

  • In-Market audiences
  • Remarketing
  • Custom Affinity audiences
  • Similar Audiences

Answer: Remarketing

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