Question: Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads will offer Carrie?
- They’ll appear in random search results for exposure to a new customer base.
- They have lower costs-per-click and increase the total volume of her website traffic.
- They advertise product inventory, using feeds to create high quality ad copy.
- They provide value comparisons that feature her product alongside more expensive products.
Answer: They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.