Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)

Question: Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)

Options:

  • Average cost per in-app action.
  • Number of installs.
  • Number of best assets.
  • Average cost per install.

Answer: Number of installs. & Average cost per install.

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