Question: Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?
- He can use Display upsell ads.
- He can use brand-specific search terms.
- He can use videos to tell stories.
- He can highlight brand attributes.
Answer: He can use brand-specific search terms.