Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

Question: Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

Options:

  • By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
  • By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
  • By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
  • By allowing Bill to improve the customer experience by finding only those who are interested in his products.

Answer: By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

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