Question: Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)
Options:
- What impact would a successful app have on the business?
- What unique purpose does the app provide customers?
- How do app users perceive the fitness brand?
- How many fitness videos were downloaded last year from paid app promotion?
Answer: What impact would a successful app have on the business? & What unique purpose does the app provide customers?