Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

Question: Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

Options:

  • What impact would a successful app have on the business?
  • What unique purpose does the app provide customers?
  • How do app users perceive the fitness brand?
  • How many fitness videos were downloaded last year from paid app promotion?

Answer: What impact would a successful app have on the business? & What unique purpose does the app provide customers?

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