Question: Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
- Use fast pacing of video, frequent use of audio, and free giveaways.
- Front-load the story arc, focus on framing, and use familiar faces.
- Promise a deal, argue for value, and make an appeal or demand.
- Use the psychology of viewer, power of recall, and proper time for action.
Answer: Front-load the story arc, focus on framing, and use familiar faces.