As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

Question: As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

Options:

  • Provide contact information
  • Respond to a call-for-action
  • View an online advertisement
  • Demonstrate loyalty

Answer: View an online advertisement

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