Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on which criteria?

Question: Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on which criteria?

Options:

  • The all conversion value they acquired over the last 30 days.
  • The number of impressions they receive in each ad group.
  • The average click-through rate (CTR) they acquired over the last 30 days.
  • The number of conversions they receive in each ad group.

Answer: The number of impressions they receive in each ad group.

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