An Effective Bumper Ad Created, According To Google’s Best Practices, Includes A Combination Of Branding, Audio, And Breaking The Fourth Wall — Or Speaking Directly To The Camera. What Does Google Recommend You Avoid Using In Your Bumper Ad?

  • Products, services, and domain
  • Actors, animals, and comedy
  • Text slides, subtitles, and voice-overs
  • Graphics, promotions, and music

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