Question: Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the ﬁrst thing he should do before jumping into Google Ads interface?
- Create a library of assets he might use during the ad creation process.
- Deﬁne a goal he wants to achieve with an App campaign.
- Gather feedback from people already using his app regularly.
- Conduct thorough research on apps belonging to similar businesses.
Answer: Deﬁne a goal he wants to achieve with an App campaign.