A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

Question: A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

Options:

  • Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
  • Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
  • Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
  • Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.

Answer: Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.

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